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Gujarat battle on social media: Cong focuses more on Bharat Jodo Yatra; BJP looks steady, AAP leads with maximum posts on Sunday

 New Delhi, Nov 29 (PTI) With less than one week left for the high octane poll battle in Gujarat to end, the ruling BJP and new player AAP have intensified their online campaigning to reach out to the voters active on social media platforms like Facebook and Twitter.

At the same time, the Congress’ main social media handles have focused more on promoting Rahul Gandhi’s 'Bharat Jodo Yatra' than the party’s campaigning for the two-phase assembly elections on December 1 and 5. Counting of votes will be taken up on December 8.

An analysis of Facebook accounts and Twitter handles last week (Nov 21-27) of the three parties showed that Congress’ handles were more attentive to Rahul Gandhi’s 'Bharat Jodo Yatra', as 75 per cent of the total posts were on the yatra. Less than 20 per cent of the posts on its Facebook page and the Twitter handle were on the party’s campaigning in Gujarat elections.

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