The rural women of Dannex have broken the conservative view of the society, and are creating new success stories of economic self-relian

Dantewada TNINS

The traditional practice of providing employment to women meant employing them by imparting knowledge of a specific technical skill, but the Government of Chhattisgarh has come with an innovative approach in this regard. The state government has established industries not  just to provide employment to women, but also the entire Management is in the hands of women itself.  The Chhattisgarh model does not aim at making women as skilled labours but as successful women entrepreneurs. With this vision, the brand Dantewada Next i.e. 'Dannex' was started. The rural women of the self help group working in this readymade garment industry, whom the people here refer as Didi, also handle the entire work management of this company. In this way, every woman associated with this organization is making her own identity as a successful entrepreneur.

12 lakh designer clothes, income of 72 crores generated

It is noteworthy that so far,12 lakh garments have been made from the Dannex factory and sent for sale. The quality and design of the readymade garments manufactured here is attracting numerous customers. As a result of this, there is a huge demand for these clothes at many big multinational stores and online shopping platforms as well. Readymade garments manufactured here are also being exported to various states of the country and abroad. So far,the company has earned an income of about Rs 72 crore from these clothes manufactured by  rural women. About 1000 women have been linked with direct employment through this factory. Under the patronage of the district administration, a target has been set to further expand this readymade garment industry in the form of an industrial chain, which is being operated through self-help groups. With the cooperation of the administration, women are continuously moving forward in this direction as well.

Entrepreneurial skills of women are getting strengthened and increasing their self-esteem

On January 31, 2021, the first unit of Dannex was inaugurated by Chief Minister Mr. Bhupesh Baghel at  Haaram village under Gidam development block. After Haaram in Dantewada district, now a total of 5 units of Dannex have been established in Katekalyan, Chhindnar, Barsur, and Kaarli. Women have been provided initial training in all these units. 

 Dannex Garment Factory has proved to be a boon for the women of these rural areas. Due to this, their entrepreneurial skills are getting a boost, as well as they are getting the means of livelihood which is positively shaping their standard of living.

Unique application of Chhattisgarh model

Dannex has also help change the conservative and patriarchal outlook of the society towards women. There was a time when women in the region of Bastar were confined to the domestic chores within the four walls of their house. Through Dannex, women are breaking these stereotypes and touching great heights of progress by writing a new chapter of  self-reliance. Every women of Dannex has a beam of pride on their faces and the confidence of an entrepreneur speeding towards success. The didis of Dantewada Next (Dannex) are becoming an inspiration for other women today. This application of Chhattisgarh model is a unique example of women empowerment in the country.